Search marketing services that Mom would approve of.

PPC in Five Easy Clicks

What is PPC? So what exactly is PPC? Click 1: Defined PPC is shorthand for “pay-per-click” online advertising services. Click 2: Explained Pay-per-click refers to the format of online advertising services. PPC services are offered by many online companies who have substantial traffic to their websites or in search engines like Google, Bing, or Yahoo. […]

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Paid Search Will Always Work

This is going to be a relatively short post but I wanted to take a moment to summarize a conversation I’ve been having with clients and colleagues about why I think paid search is worth the ongoing investment for many companies. Google and Bing make tons of money Even though the whole PPC game seems […]

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