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Paid Search Will Always Work

This is going to be a relatively short post but I wanted to take a moment to summarize a conversation I’ve been having with clients and colleagues about why I think paid search is worth the ongoing investment for many companies. Google and Bing make tons of money Even though the whole PPC game seems […]

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The Past, Present, and Future of Lead Equity

With the relaunch of our website, I’ve become a little reflective. So, depending on how you look at it, I’m either going to annoy or delight you with the abbreviated tale of our beginnings. Lead Equity is a business that got its start in the trenches of performance marketing. If you’re not familiar with this, […]

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